Crossmedia can help reach and connect with a wider and more diverse audience, as different platforms appeal to different preferences and habits. It can also help to generate more revenue and exposure, as each platform GAMING, ANIMATION, PUBLISHING and LICENSING can create its own fan base and market. For audiences, crossmedia can enhance their enjoyment and involvement with Icebreaker Snow story & content, as they can choose how and where to access it, and discover new aspects and perspectives. It can also foster a sense of community and participation, as they can share their opinions and experiences with other fans and creators.